Microsoft And HTC Sign A Software Agreement

Microsoft have said to signed a licensing agreement with mobile phone handset manufacturer HTC, under which it will obtain royalty payments on HTC mobile phones running Google’s Android operating system. Microsoft, which owns an array of software patents, didn’t say exactly what technology in the phones the agreement concerns. The deal comes as smartphones using Google’s new OS – which Google allows phone manufacturers to use... [Read More...]

The HTC “You” & “Quietly Brilliant” Advertising Campaigns

In an effort to expand their brand and capitalise on there success, over the last 18 months, HTC have launched a new global advertising campaign. They are using the slogans “HTC Quietly Brilliant” and “You don’t need to get a phone. You need a phone that gets you”. These adverts started off in the UK, when they were featured at half time during the Liverpool -- Manchester United game last weekend. They also used pop... [Read More...]

HTC Dragon Specification Rumours & Images

Images of an unidentified HTC mobile phone have been posted online, leading to speculation this could be of the HTC Dragon Android phone. The Dragon or “Zoom 2″ is thought to be the Android counterpart to the recently announced high-end HTC HD2 Windows Phone from HTC. So far, we have learnt that the HTC Dragon will have a 1GHz processor, 800 x 480 display, multi-touch display, 5MP camera, Wi-Fi and GPS on an Android 2.0 handset. From... [Read More...]