The HTC “You” & “Quietly Brilliant” Advertising Campaigns

In an effort to expand their brand and capitalise on there success, over the last 18 months, HTC have launched a new global advertising campaign. They are using the slogans “HTC Quietly Brilliant” and “You don’t need to get a phone. You need a phone that gets you”.

These adverts started off in the UK, when they were featured at half time during the Liverpool -- Manchester United game last weekend. They also used pop up adverts in the X-factor ITV show. HTC, plan to ramp up the advertising in the lead up to Christmas where they are looking to heavily promote the HTC Hero, HTC Tattoo and the new HTC HD2. Below, is one of the TV adverts that they are currently using.

HTC You Campaign TV Advert